In the “Disillusionment” phase, when people feel like they have no agency, even just being listened to (and understood) allows them to experience at least some sense of agency. This not only provides you with a better understanding of why people have adopted a certain mindset, but also helps build empathy and trust, two essential elements for shifting people’s perceptions on issues.
Facilitate difficult conversations during a crisis
One role you can take in the difficult negotiations of societal mindset shifts can be as a facilitator. For instance, if your objective was to reduce polarisation, instead of simply listening to your audience, you might facilitate conversations between people that now adhere to very different narratives or have developed different emotions. Meanwhile, “sortition democracy” tools like citizen assemblies have proven very useful to facilitate more unified views on normative issues (like abortion or gender equality). They appear to be promising tools to help facilitate the collective negotiation of new mindsets after disruptions.
Explore altering your narrative or norm to include those that reject it
People may still be open to adopting new norms or narratives if they were altered slightly, for example, those who have had bad experiences working from home might still be open to supporting hybrid or remote working options.
The [Feel. Think. Act.] Guidebook
A conversation-based engagement tool to help move your audiences from feeling anxious and powerless towards agency and action.Learn more →
Defining Moments Tool
The Mindworks guide to understanding and crafting ‘defining moments’ which can impact the way we think and behave.Learn more →
Vote4me: German election conversations
In Summer 2020, after the first Covid-19 wave, Greenpeace designed a “Listening Tour” through more than 40 cities across Germany to identify what people were hoping for from the post-Covid-19 future. This provided a space for reflection and participants were appreciative that somebody was interested in their thoughts.
After the third wave in Summer 2021 it had become clear that the pandemic had increased intergenerational conflicts. Ahead of an important national election, Greenpeace Germany developed the vote4me project. Facilitated by a card game they invited young and older people to have conversations with each other about values, politics and the future. A second listening tour was launched this time to create platforms for intergenerational conversations. At the same time Greenpeace mobilised the younger generation to talk to their parents and grandparents.Learn more ->
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