Help shape crisis experiences

Icon - Help shape crisis experiences

Create or shape crisis experiences so they align with the stories you are telling your audiences.

The long haul phase of the crisis timeline

What: Observe which crisis experiences match the change you want to create and shape narratives around them. If they don’t exist, explore opportunities to create new ones.

When: The Long Haul

Why: In order for people to embrace the new narratives or norms you are advocating for, they need to match their real-life experiences during the crisis.

Learn more: Read about crisis experiences in The Disrupted Mind Part 1: Scientific Insights.

How to

Use day-to-day experiences

Shape the design of the emerging new normal

Foster dialogue instead of broadcasting

Create moments of reflection and conversation

Consult your audiences and adjust


Defining Moments Tool

The Mindworks guide to understanding and crafting ‘defining moments’ which can impact the way we think and behave.

Learn more →

Dynamic Normative Messaging Tool

The Mindworks guide to help you create dynamic normative messages that can emphasize changing social norms.

Learn more →


    Shaping the COVID-19 pandemic experience

    Covid-19 lockdowns around the world ensured that working from home became an enthusiastically debated issue among different stakeholders: business circles were forced to deal with empty offices, employees discovered flexibility, social activists who wanted to prevent negative impacts on poor people as a result of more home working, and environmental activists who saw it as a chance to reduce commuting and provide a solution towards a more sustainable mobility in cities.

    If you belong to the latter group, during the pandemic, your focus could be on making remote working as positive, desirable, and normal as possible. Depending on your possibilities, you could create, for example, ’10 tips to improve your working from home experience’, improve software that enables people to build remote working digital systems, share good guidance and practice, and create alternative spaces outside of the office to work. If there is resistance from employers instead of employees, you could also try to influence the emerging remote working narrative for them by, for instance, inviting pioneering companies to do productivity assessments, staff satisfaction surveys and cost saving analysis, and making them publicly available to lead the way for second movers.

    Learn more ->


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