The Crisis Handbook

A toolkit for changemakers to create positive mindset change during crises.

The Crisis Handbook is a resource to help changemakers navigate crises and harness the power they hold to shift mindsets. The Handbook is made up of a deck of cards that guides you through designing impactful interventions at the different stages of a crisis. Each card contains a how-to, tools and examples.


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The Early Phase

The crisis is just beginning: during the first hours, days and weeks people are dealing with the direct impact of the crisis or have moved into a period chracterised by heroism, kindness and compassion.

Sense, orient and decide

Icon Sense, Orient, Decide
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Start orienting yourself quickly in the crisis by observing, speaking to different audiences and mapping out possible trajectories.

Create compelling new stories

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Introduce radical new stories that help re-establish certainty, are consistent with old beliefs and can be spread quickly and widely.

Amplify community cohesion, compassion and kindness

Icon - Amplify community cohesion, compassion & kindness
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Support the new identity, values and initiatives that emerge in the affected community during the "Honeymoon" phase of the crisis.

The Long Haul

The crisis is here to last: people begin to move into a state of disillusionment, characterised by increased polarisation and anger as they look for someone to blame.

Help shape crisis experiences

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Create or shape crisis experiences so they align with the stories you are telling your audiences.

Listen, and facilitate difficult conversations

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As mindsets start to settle, shift from broadcasting to conversations in order to facilitate alignment in communities.

Normalise new experiences and thoughts

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Start to normalise experiences and ways of thinking so they can be adopted even after the crisis ends.

The Transition

The crisis is over: people start to return to a new normal and we see if the shifts in mindsets that happened during the crisis will prevail or disappear.

Ritualise and reinforce the change

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Ritualise and reinforce the changes that you would like to survive the transition to a new normal.

Engage with emotions

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Acknowledge the range of powerful emotions that people accumulated during the crisis and consider their potential consequences.

Getting Prepared

The crisis is on the horizon: in anticipation of future crises, get yourself, your organisation or your team better prepared.

Foster resilience, agility and networks

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Build a culture of resilience and agility, along with a strong network of partners to prepare for the crisis ahead.

Understand the forces of disruption

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Understand the five powerful psychological forces at play during crises which facilitate long-term shifts in mindsets and societies.