Start orienting yourself quickly in the crisis by observing, speaking to different audiences and mapping out possible trajectories.
The Crisis Handbook is a resource to help changemakers navigate crises and harness the power they hold to shift mindsets. The Handbook is made up of a deck of cards that guides you through designing impactful interventions at the different stages of a crisis. Each card contains a how-to, tools and examples.
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Introduce radical new stories that help re-establish certainty, are consistent with old beliefs and can be spread quickly and widely.
Support the new identity, values and initiatives that emerge in the affected community during the "Honeymoon" phase of the crisis.
Create or shape crisis experiences so they align with the stories you are telling your audiences.
As mindsets start to settle, shift from broadcasting to conversations in order to facilitate alignment in communities.
Start to normalise experiences and ways of thinking so they can be adopted even after the crisis ends.
Ritualise and reinforce the changes that you would like to survive the transition to a new normal.
Acknowledge the range of powerful emotions that people accumulated during the crisis and consider their potential consequences.
Build a culture of resilience and agility, along with a strong network of partners to prepare for the crisis ahead.
Understand the five powerful psychological forces at play during crises which facilitate long-term shifts in mindsets and societies.