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Nuri Choi

Nuri has always been a wanderer. Throughout her life, she sought and continues to seek answers. That’s what makes her excellent at what she does — she believes she can answer some fundamental questions that have the potential to change the world. She is constantly evolving and excited to learn, believing in the innate goodness of humans. Her biggest strength is her openness with which she looks at everything — people, problem statements, or her profession. After strategizing and imagining exponential growth plans for some big brands, she realized that the world needs less growth at the cost of crises and more fixing. She hopes that one day she can look at her career and feel that she’s grown, learning and creating a better world for all. Till then, she will continue to ask the right questions, learn languages, and boulder mountains.