We have spent the past five years researching and testing ways to apply cognitive science insights to real-world problems. This gives us a unique and innovative approach, built around shifting people’s hearts and minds to catalyze deep, positive change.
Our services
Turning crises into opportunities
You find yourself in the midst of a crisis, be it political, economic, or climate-related. How can you change your plans? How can you keep engaging with your audience in these times of uncertainty? How can you use the crisis to meet your goals?
We understand how the mind works in a crisis and the power it holds to transform societies. We can help you orient yourself quickly and identify opportunities to catalyze change. Here’s how:
Our rapid audience research allows you to quickly assess the impact of the crisis on the public’s mind, while monitoring the changes during the crisis timeline.
We combine the research outcomes with our knowledge of how the mind works in a crisis to design engagement tools fit for each phase.
Providing end-to-end mindset campaigns
Trying to reach new audiences but failing to bridge the divide? Frustrated at the slow pace of change? Feel like you are just preaching to the converted? We are here to help.
Our focus on the emotions, identities, values, narratives and norms of your audiences help you change how they understand and act on your issue.
Our audience empathetic research reveals the barriers to change and what could motivate your audience to alter their views and actions.
We use these insights to create tailor-made engagement tools, built on our understanding of how the human mind works.
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All our services are offered pro-bono, allowing us to provide equal access to our skills and knowledge without straining your budget or staff resources.