Emotions Mapping Survey

Emotions / Audience Research

Emotions Mapping Survey

This unique, empathetic survey is designed to analyse the quality and quantity of anger and how it can be transformed into agency and action. It also attempts to study other psychosocial elements that make up the social fabric, such as denial, powerlessness, insecurity, empathy, and worry.

What to use this tool for

In a human-oriented audience research that would help you inform the emotional landscape of the community.

When to use this tool

Before you launch a campaign or an intervention, it is ideal for you to have a sense of what the audience is feeling. Given the polycrisis and its direct impact on people’s emotions, this would be key in defining how one can adapt their strategy to address these emotional challenges.

How to use this tool

– Launch audience research before you design a campaign
– To run short, rapid surveys to see if the emotional landscape is changing
– To monitor and comprehend what solutions can break mental barriers

The Tool in Action

Digital Conversations / Climate

How a Serbian NGO changed the norms on solar energy communities

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