Conversations / Social Norms
During the first Covid-19 wave and lockdown, Greenpeace Germany, with support from Mindworks, conducted the ‘Rainbow Tour’ across 37 cities in Germany. They listened to over 1,500 people to understand their psychological and emotional responses to the crisis. The tour aimed to empower the public by mitigating negative emotions and guiding Greenpeace Germany during this challenging time.
The Sensing Tour aimed to engage the public in conversations about their experiences during the COVID crisis and their future expectations. These conversations provided a reflective moment and a sense of agency for people to make sense of the world while also addressing feelings of loneliness and fostering a sense of being listened to. The umbrella project included a representative survey to gauge the emotional status and attitude shifts of the German public during the lockdown, and a supporter engagement activity allowed people to write letters to their future selves. These efforts aimed to foster open conversations about crisis experiences and sense-making and assess readiness to sustain changes.
Volunteer, German Listening Tour
Tags: Conversations, Social Norms, Democracy
Date:
May 2020
Location:
Germany
Approach:
Campaign with Psycho-Social interventions
Issue:
Agency
Collaboration:
Greenpeace Germany
Tool Used:
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