Conversations / Climate
According to statistics, in Germany, most people over 50 tend to vote for conservative parties, and they also account for 60% of the electorate. Greenpeace’s “vote4me” campaign was part of their larger effort, inspired by their listening tour in 2020 during the Corona crisis, to foster empathy and agency through intergenerational conversations about caring for children and grandchildren and addressing the constant intergenerational conflicts.
This project travelled across 50 cities, focusing on the idea of having conversations with your loved ones about the future. Question cards were created to build listening and authentic sharing. These conversations took place between a volunteer and two active participants. Mindworks Lab equipped these volunteers with listening skills beforehand. The objective was to empower these participants to share their thoughts and emotions freely and build an understanding and empathy. These conversations were amplified through TikTok, etc.
Conversation Participant, Germany
Tags: Emotions, Climate
Date:
September 2021
Location:
Germany
Approach:
Campaign with Psycho-Social interventions
Issue:
Democracy
Collaboration:
Greenpeace Germany
Tool Used:
–
