The Crisis Handbook

A toolkit for changemakers to create positive mindset change during crises.

The Crisis Handbook is a resource to help changemakers navigate crises and harness the power they hold to shift mindsets. The Handbook is made up of a deck of cards that guides you through designing impactful interventions at the different stages of a crisis. Each card contains a how-to, tools and examples.

Not sure where to start?
Click on the speech bubble below to let our Crisis Chatbot guide you to the right card for your situation

The Early Phase

The crisis is just beginning: during the first hours, days and weeks people are dealing with the direct impact of the crisis or have moved into a period chracterised by heroism, kindness and compassion.

Sense, orient and decide

Icon Sense, Orient, Decide
Open card

Start orienting yourself quickly in the crisis by observing, speaking to different audiences and mapping out possible trajectories.

Create compelling new stories

Icon - Create compelling new stories
Open card

Introduce radical new stories that help re-establish certainty, are consistent with old beliefs and can be spread quickly and widely.

Amplify community cohesion, compassion and kindness

Icon - Amplify community cohesion, compassion & kindness
Open card

Support the new identity, values and initiatives that emerge in the affected community during the "Honeymoon" phase of the crisis.

The Long Haul

The crisis is here to last: people begin to move into a state of disillusionment, characterised by increased polarisation and anger as they look for someone to blame.

Help shape crisis experiences

Icon - Help shape crisis experiences
Open card

Create or shape crisis experiences so they align with the stories you are telling your audiences.

Listen, and facilitate difficult conversations

Icon - Listen and facilitate difficult conversations
Open card

As mindsets start to settle, shift from broadcasting to conversations in order to facilitate alignment in communities.

Normalise new experiences and thoughts

Icon - Normalise new experiences and thoughts
Open card

Start to normalise experiences and ways of thinking so they can be adopted even after the crisis ends.

The Transition

The crisis is over: people start to return to a new normal and we see if the shifts in mindsets that happened during the crisis will prevail or disappear.

Ritualise and reinforce the change

Icon - Ritualise and reinforce the change
Open card

Ritualise and reinforce the changes that you would like to survive the transition to a new normal.

Engage with emotions

Icon - Engage with emotions
Open card

Acknowledge the range of powerful emotions that people accumulated during the crisis and consider their potential consequences.

Getting Prepared

The crisis is on the horizon: in anticipation of future crises, get yourself, your organisation or your team better prepared.

Foster resilience, agility and networks

Icon - Foster resilience, agility and networks
Open card

Build a culture of resilience and agility, along with a strong network of partners to prepare for the crisis ahead.

Understand the forces of disruption

Icon - Understand the forces of disruption
Open card

Understand the five powerful psychological forces at play during crises which facilitate long-term shifts in mindsets and societies.