For more than 40 years scientists have been advocating that the psychological impacts of both global heating and the way it is reported need to be considered when designing campaigns to change people’s perceptions, attitudes and behaviours around this issue. Yet, their knowledge is largely ignored, even by those who praise and preach the facts of climate science. The Inconvenient Mind helps tackle this, taking you from an introduction to the key theories, what it means in the wider context and how you can put it into practice.