Understand the forces of disruption

Icon - Understand the forces of disruption

Understand the five powerful psychological forces at play during crises which facilitate long-term shifts in mindsets and societies.

What: Understand why crises offer such powerful opportunities to create mindset change.

When: Before the crisis hits.

Why: During crises our minds are more vulnerable to new ideas, both good and bad. This is due to five key forces of disruption which occur during a crisis and make our minds more malleable. In this context, once new mindset factors - social norms, narrative, values, identities, and emotions - are introduced, not only can they quickly spread and mutate, but they can also survive long after the crisis has subsided, creating long-term mindset shifts and leveraging systems change.

Read more about the science behind mindset change during crises in The Disrupted Mind Part 1: Scientific Insights.

How to

Disorientation

New experiences and habit disruption

Disaster identity and community

Disillusionment

Collective (re-)negotiation of mindsets

Tools

Shifting emotions tool

The Mindworks tool to help you understand and shift the emotions of your audience.

Learn more →

Participate

Looking for some advice or would like to collaborate with Mindworks?

Use the form below to ask us anything.

Icon slack

Want to learn and exchange with fellow changemakers?

Join the conversation on:

Slack