Understand the forces of disruption
Understand the five powerful psychological forces at play during crises which facilitate long-term shifts in mindsets and societies.
What: Understand why crises offer such powerful opportunities to create mindset change.
When: Before the crisis hits.
Why: During crises our minds are more vulnerable to new ideas, both good and bad. This is due to five key forces of disruption which occur during a crisis and make our minds more malleable. In this context, once new mindset factors - social norms, narrative, values, identities, and emotions - are introduced, not only can they quickly spread and mutate, but they can also survive long after the crisis has subsided, creating long-term mindset shifts and leveraging systems change.
Read more about the science behind mindset change during crises in The Disrupted Mind Part 1: Scientific Insights.
How to
Disorientation
New experiences and habit disruption
Disaster identity and community
Disillusionment
Collective (re-)negotiation of mindsets
Tools
Shifting emotions tool
The Mindworks tool to help you understand and shift the emotions of your audience.
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