The first Anger Monitor was conducted in six countries in September 2023 and focussed on our new anger segmentation model. Discover the top insights or download our full country recommendations papers below.
Your country isn’t listed here?
Not to worry. We are hoping to expand the Anger Monitor to other countries and we would love to collaborate and co-create with you.
Key Finding #1
Overall, anger levels are high – people are angry about multiple issues simultaneously. However, in every country we found a group of people with Constructive anger, the easiest and most effectively engaged of the Anger Types.
Key Finding #2
When it comes to climate change, in all countries we saw a direct link between climate anger and climate action.
Key Finding #3
While not the same story everywhere, many countries demonstrated high levels of both personal and political powerlessness. This is creating denial and “toxic” anger.
Key Finding #4
Uncertainty has become a significant source of anger in all countries. Meanwhile, almost all Anger Types were more worried than hopeful. People are also longing for a simpler life with many feeling nostalgic for stable times with less volatility and change.