The Anger Types

The first Anger Monitor was conducted in six countries in September 2023 and focussed on our new anger segmentation model. Discover the top insights or download our full country recommendations papers below.

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Country by Country

Read the All Country Paper for the key recommendations or dig into a specific country on the left. If your country isn’t covered in this round please get in touch to chat about the possibility of including it in the next round.

Your country isn’t listed here?

Not to worry. We are hoping to expand the Anger Monitor to other countries and we would love to collaborate and co-create with you.

Key Finding #1

Anger levels are high but there's Constructive anger in every country

Overall, anger levels are high – people are angry about multiple issues simultaneously. However, in every country we found a group of people with Constructive anger, the easiest and most effectively engaged of the Anger Types.

Key Finding #2

Anger + climate = action

When it comes to climate change, in all countries we saw a direct link between climate anger and climate action.

Key Finding #3

Widespread powerlessness

While not the same story everywhere, many countries demonstrated high levels of both personal and political powerlessness. This is creating denial and “toxic” anger.

Key Finding #4

Uncertainty, fear and nostalgia for stable times

Uncertainty has become a significant source of anger in all countries. Meanwhile, almost all Anger Types were more worried than hopeful. People are also longing for a simpler life with many feeling nostalgic for stable times with less volatility and change.

The Anger Types

There are many different types of anger and in this round we segmented six different Anger Types. These do not represent personas but the type of anger a person is inclined to revert to when triggered. Scroll through to discover the Anger Types.

Data Dashboards

All of our data is open-source and available to anyone. You can click below to enter and play around with the data via Tableau and find more information on our methodology.

Work with us

Get in touch with us if you’d be interested co-creating a project with us.