As changemakers, understanding the emotional state of our audience is essential for effective climate action. It helps us ensure campaigns create positive impact without unintended harm or policy rollback. However, data alone isn’t enough. It needs to be understood and turned into implementable and tangible recommendations.
The Anger & Agency Monitor goes beyond mapping emotions; it helps you channel them effectively. The insights empower your campaigns to transform your audience’s denial into awareness, powerlessness into agency, and anger into constructive action. Learn more about why emotions matter in our Exhausted Mind series.
The Anger & Agency Monitor begins with an emotional mapping, conducted through representative surveys across different countries. The data is rigorously analysed and contextualised based on the country’s cultural and political landscape. By combining this data with insights from our extensive campaigning experience and cognitive science, we develop actionable recommendations.
We collaborate with partners to implement and test this strategic communications and campaign advice in real-world scenarios. Get in touch with us below if you’d be interested in collaborating in your country.
Country Level Survey
Partner Implementation
Data Analysis
Orientation & Recommendation
Anger, when harnessed effectively, can be a powerful catalyst for change. Throughout history the so-called ‘political’ emotion, has shaped many social movements. Whilst anger can be harmful if misused, Constructive anger (see here to learn about our Anger Types) can drive meaningful action against injustice.
If campaigns can combine this force with agency, we can channel discontent into impactful social and environmental transformation.
Agency is a person’s sense of power to influence the world around them. We break agency into two types: personal power, the belief in your ability to control your own life, and political power, the belief that you can influence larger political systems. Without agency, audiences may fall into denial or inaction.
It’s our responsibility to cultivate this sense of power wherever possible to inspire meaningful, sustained action.
