Learn how anger can be turned into energy for social change.
Anger is a powerful and often misunderstood emotion that can make or break history. This is especially true in today’s crisis-driven world. If we can understand this complex emotion in our audiences we can use its energy to catalyse individual or collective action.
is a journey that empowers changemakers to understand and use social anger in their campaigns. It consists of a survey to determine the quality and quantity of anger in different countries and how it shifts over time. We combine this with data orientation, cognitive science insights and actionable recommendations.
The Monitor aims to level the playing field on anger, an emotion commonly exploited by the political right, to make it more understandable and accessible for changemakers and movements that work on environmental and social justice.
FRANCE
ROUND 1: JANUARY 2023
Anger Index: 3
Download the full French insights paper
Download the raw French data.
Explore French questionnaires here.
Interested in learning what to do with this data and how to campaign on anger in France?
UK
ROUND 1: JANUARY 2023
Anger Index: 11.5
Download the full UK insights paper
Download the raw UK data.
Interested in learning what to do with this data and how to campaign on anger in France?
POLAND
Phase 1: JANUARY 2023
Anger Index: 1.1
Download the full Poland insights paper
Download the raw Poland data..
Explore Polish questionnaires here.
Interested in learning what to do with this data and how to campaign on anger in France?
Mindworks has created the Anger Handbook to give you actionable tools and recommendations on how to use social anger in your work. This Handbook is highly relevant whether you are working in one of the three countries or in another context. The Handbook consists of two parts, the first as an overview of the science behind social anger and the second as a practical toolkit built around our four anger modules:
Ignite anger – creating anger in your audience
Modulate anger – either fuelling or restraining social anger
Direct anger – creating an object of blame towards which the anger can be targeted.
Unleash anger – providing opportunities for people to turn their anger into action
Download Understand our SEM Model
Anger is a powerful and often misunderstood emotion that can motivate people to take individual or collective action. It is known as the “political emotion” – a social energy that, when well channelled, can catalyse systemic change. The Anger Monitor aims to level the playing field on anger, an emotion often exploited by the political right, to make it more understandable and accessible for movements that work on environmental and social justice.
As a pilot project, the UK, Poland and France offered an ideal starting point for the Monitor. All three countries have distinctive socio-cultural characteristics whereby anger is expressed in different ways and all three are both enduring the impact of the cost-of-living crisis. At the same time, Poland offers a valuable comparison considering its geographical proximity to the war and crisis. As well as continuing to monitor anger in these countries, we hope to expand our Anger Monitor to other countries to gain more insights.
To carry out the survey work Mindworks partnered with Critical Research, a full service Market Research agency based in central and north west London locations, conducting both qualitative and quantitative research.
Mindworks partnered with international polling company Critical Research to conduct online interviews with n=500 adults. Interviews were conducted online from a panel of potential respondents. All respondents qualified for the survey. The survey was scripted and hosted by Critical Research and was available to complete online using any device of the respondent’s choosing. The questionnaire was designed by Mindworks. Invitations were issued to potential respondents and completed interviews verified and quality checked by Critical Research. It has a minimum confidence level of 95% and a maximum margin of error 5%).
All of our questionnaires and data is available for free for you to explore, and use and you can download the survey questionnaire and the datasets here. For example, you can use our questionnaire to analyse the anger of a specific audience you want to work with or a different geographic area (another country or a specific town). We will also be building on this to offer explorable data dashboard in the future. As we all can learn best if we can learn from an increasing variety of data, we would invite everybody who is using our questionnaire or is further analysing our data to share their information with the community (we are also happy to publish it on our website).
If you would be interested in helping to fund the anger monitor or to run one in your country then please get in touch with us at nuri@mindworkslab.org
The number of “angry” people in a country is not sufficient to measure the level of social anger. We created the Anger Index to take into account a range of weighted factors to create a more comprehensive measure of anger in one country. You can find our full calculation and method here.