We live in an era dominated by crises. An era of growing poverty and widespread inequality, reinforced and fueled by the climate crisis and polarization.
Mindworks, created on behalf of the global Greenpeace network and hosted by Greenpeace Foundation in Taiwan, was set up to explore innovative new ways to tackle these problems and share this knowledge.
Mindsets have been identified as crucial leverage points that could tip the balance on issues like the climate crisis, yet the concept is hard to define and even harder to influence. Mindworks brought together a diverse global team to tackle this, starting with the simple question:
How might we educate and engage changemakers around the world on what mindsets are and give them tools to shift them?
Since then, Mindworks has worked closely with changemakers, non-profit organizations, and institutions in and outside Greenpeace to provide content built on these larger frameworks, carry out empathetic audience research, develop innovative new engagement tools, and educate our partners on ways to build resilience.
As demand grew, in 2022, we decided to create Mindworks Lab as an independent NGO based in Hong Kong to support more and more organizations and changemakers, especially in Asia, Africa, and Latin America.
We are responding to the world, our partners, and each other, acting with agility, resilience, and compassion. We are equitable and empathetic, offering equal opportunities to all who want to grow, share, and win with us. We innovate, empowered by our diversity, and driven by our thirst to take on big challenges in difficult times. We never forget to work with kindness, humor, and humility.
Story Weaver — Communications and Growth
When we chat over cups of warm tea or on meandering wanders through the city of resilience and boldness — we speak of Sam. She’s the sort you can sit down to chat with on any topic in mind, the kind who can convince anyone with her ideas. Her confidence comes from a rich tapestry of life experiences: growing up in rural India with support from open-minded parents who encouraged her curiosity, rare in an environment where so many challenges still linger. She is self-made: a passionate communication strategist and a pillar in her community. As her life journey has been a great story, she lives what she believes — that when you truly understand someone’s story, it is almost impossible to hate them. This can empower fundamental changes in our world. She tries to live every day for something larger than herself, so she may continue to dream big dreams even in her sleep.
Indian, storyteller, doer, influencer
Fearless, empathetic, and creative
A humble leader, excited to help people grow. Under her leadership, nobody is left behind. Growing up as an activist in India, she has witnessed first-hand, harsh political and social realities. She mastered many different roles in the not-for-profit world and still recalls each of them when making decisions. We call her the “black swan”, as crises seem to have followed her through her life like an intimate shadow. Being resilient has almost become part of her identity, but she is always accompanied by her goodwill and relentless self-deprecating humor. Excited to share resources globally, she feels strongly about decolonizing knowledge. Her experience anchors her in the possible, while her compassion drives her to take it above and beyond.
Indian, feminist, strategist, activist
Empathy and resilience